Thursday, 30 September 2010

5 Tips in EBook Marketing Secrets

EBook publishing is one way to promote your business in the online marketing . This idea can give you a steady flow of income or even better. Follow these 5 tips to help you operate your own eBook business and reach success. Let's proceed.

Tip #1 – Competitive pricing for eBooks

The best price for your eBook is creating a plan that would make your target audience buy your  products without thinking twice about it. Research and testing is the key point in price tagging your eBooks. Search for equivalent eBooks that are marketable and figure out how much do these products sell. In this way, you have a good idea on how to price tag your eBooks competitively.

Another technique is to test your eBooks through ad tracking and other niche marketing strategies. You can adapt your products price to a lower price until people see that your product eBooks are viable and the reply is positive. Bear in mind not to over price or under price your eBooks.
Under pricing your products may give the perception to readers that it is not competitive enough. Over pricing as well may not be the best idea. The main point in pricing your product is the credibility and the valuable information given to buyers.

Tip #2 – Giving promotional offers

There are many ways to give out promotional offers to your potential customers. As said earlier a good strategy is creating a plan that would entice your potential customers to purchase your eBooks without thinking twice. Here are some factors to be given out to customers.
  • Offering incentives 
  • Trial periods 
  • Promotional guaranties for your products
  • Installment plans 
  • Offering upgrades to your products 
  • Newsletters for updates in products
  • Quick response to queries

Tip #3 – Utilizing “Autoresponders”

Autoresponders are software package programs that automatically do some jobs for you. It is also termed as “infobots”. These programs automatically targets prospected customers and send email messages that will entice your buyers to purchase any of your products.

It is very effective in a way that it works 24/7 and it grabs all the information based on your sales reports and follow up messages for your target customers .
Autoresponders may be designed and personalized using this relevant information :
  • Your business is introduced formally to  potential customers
  • Special offer listings
  • Benefits in purchasing your eBooks
  • Informational guidelines to help your customers
  • Comparing your eBooks to competitors 
  • Welcome letters and thank you messages
  • Confirmation of orders
  • Acknowledgement receipts

Tip #4 – Joining affiliate programs

Affiliate programs are commission based schemes. It is a strategy where you can recommend a site to your users and generate some incentives for any sales they get. This also applies to your website as well if in return they do it also for you.

Affiliate programs are very effective because a bigger number of targeted customers can be achieved. Meaning, it will promote your site and products and it will also promote others sites as well. So there is a chance for higher sales in your eBooks.

Tip #5 – Giving testimonials

Testimonials of other buyers or product endorsers are one way to gain profit for  internet marketing . This can increase your company’s credibility and your products as well. This technique is effective since it uses “humans” to prove that your eBooks are reliable and a good source of information to their queries.

These are the 5 tips that are revealed to you. Follow these tips and surely, you will achieve success and gain profit online.

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