Friday, 23 July 2010

How to Write High Quality Articles that Get Read

In the past several years, it certainly seems that writing articles is one of the most valuable marketing skills you could acquire. Practically all internet businesses engage in marketing that relies on the creation of good content. If you want to get anywhere with your online business, you will need a regular supply of high quality articles that you can use not only in your promotion but also on your website. As with so many things, there are some business owners who outsource writing, while you can find many who do their own content writing. If you do it yourself, you'll become a better writer to be sure, and you'll save on business expenses, too. Next we'll move forward and share some tips for writing effective articles that hopefully will help you.


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The most important thing to remember when you're writing articles online is to know the USP of your article. In other words, you have to know what makes your article different from the others and have this information right in the beginning of the article. You can also write a summary that goes near the end that directs people to all the important parts. Since many editors tend to cut off things from the end of the article, keep the majority of your important points/ideas where your article starts. This is a way of letting the reader know what they're reading about and what information they'll get from the article. 

You must create readable content. In simpler terms, writing articles is much more than just throwing words on a screen. A good way to create readable articles is to organize your content and use a lot of white space. You can use bullet points to explain the reader the context of your article and give them quality information in a way they can easily digest. Before beginning, make sure you think about what you're going to talk about and what type of information you will provide. You should be able to tell your reader in a clear way what you will be discussing in your article. Write all these points down and include them in your article.

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When writing your articles, make them as real and believable as possible. One time-tested approach to article writing is to tell a story, give personal experiences, and always offer some examples. Let's say you write software programs, so in your own writing you can include personal experiences, stories, and good examples. But if the topic does not apply to you personally, then it's very easy to think of problems, examples, possible solutions and write about those. Creating that first connection, awareness, and desire to learn more about your products and business are what articles are supposed to do. So when you give them clear cut information, they'll trust your knowledge and expertise. In closing, writing good articles takes proper planning if you hope to write engaging, interesting articles. Just make sure you spend enough time showcasing your article's unique selling point and take opinion from the others. If you give all the information you should, it will reveal itself. People reading your articles are looking for specific things, and if you can deliver that you'll get the traffic or sales or whatever else you're looking for. In conclusion, to create good content, you must know all the important tips and then use them.

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